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Title : Top Advertising Secrets of the Written Word
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Top Advertising Secrets of the Written Word

Advertising Secrets of the Written Word
By:"Joseph Sugarman"
Published on 1998 by Delstar Pub

Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the \

This Book was ranked 37 by Google Books for keyword ogilvy on advertising pdf.

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