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Top The Advertising Effect

The Advertising Effect
By:"Adam Ferrier","Jennifer Fleming"
Published on 2014 by Oxford University Press, USA

Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).

This Book was ranked 33 by Google Books for keyword ogilvy on advertising pdf.

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