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Title : Top All Consumers Are Not Created Equal
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Top All Consumers Are Not Created Equal

All Consumers Are Not Created Equal
By:"Garth Hallberg"
Published on 1995-10-10 by John Wiley & Sons

Outlines the principles of differential marketing, a method of developing consumers' fidelity to a brand name, and describes how to create a database of consumers for a direct marketing program

This Book was ranked 27 by Google Books for keyword ogilvy on advertising pdf.

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